Xamsa Squash
Marketing and Promotions
Squash

My Story
XAMSA RACKETS
Xamsa was initially founded by Peter Urkedal, a passionate squash player from Norway who currently resides in London, Ontario.
In 2014, Peter Urkedal partnered with Tim Burganov (the founder of SportsVirtuoso.com in Montreal) and Xamsa Squash cooperative was established.
There are two main ideas behind Xamsa Squash:
1. To offer ‘advanced’ products at ‘intermediate’ prices
We neither plan to make profit nor do we have an expensive business structure to support.
We have a simple model in mind: Made by squash players for squash players.
All we want is to cover basic operational expenses and pass the savings on to squash players.
As such, our prices reflect the minimal cost of bringing products to market.
2. To support grassroots squash movements
There are many aspects we want to spend our energy on and we will constantly be talking to our supporters to see what we can do to promote squash on a local level. We will soon start a blog where everybody is welcome to participate by providing opinions and feedback.
As of now, we want to start by creating a Squash Fund. We will divide our distribution into 3 squash regions: Ontario, Quebec and the Rest of Canada. From every Xamsa racket sale, we will deposit $5 into the corresponding Squash Fund depending on squash player location.
Being squash players ourselves, we realize how difficult it is to improve your squash skills.
While most of us want to improve, very few can afford spending $40-$60 per lesson.
Depending on how much money we are able to deposit into the Squash Fund, we will be organizing amateur squash camps for every level once or several times a year by inviting coaches and top Canadian players to assist.
In any possible way, we hope you will be a partner of Xamsa Squash!

Close








